9 Best Demo Automation Software for Small Businesses in 2025

Demo automation software encompasses a range of solutions that let teams deliver engaging, interactive product demos at scale. These are especially beneficial for small businesses because:

• They maximize your reach without maxing out your team. Buyers can learn about and explore your products on their own schedule — when their interest is piqued and it's convenient for them — so you can engage more prospects without burning out your sales team.

• They free up your sales team for high-value activities. Instead of spending hours on repetitive demo calls, your reps can focus on closing qualified leads and building relationships with prospects who are already warmed up from your automated demos.

• They create a consistent, professional experience every time. You can record a demo you're happy with and deliver it consistently. Every prospect gets the same polished experience — no more worrying about off days or inconsistent messaging across your team.

There are several types of solutions in this category, each offering distinct demo experiences and supporting different stages of the sales funnel. Some teams pick one or the other, while others use a medley of tools.

• First, which is our category, is automated webinar software. These tools let you pre-record interactive video demos and make them available for on-demand viewing or on a recurring schedule. You can create webinars to automate initial demo calls and provide walkthroughs of your product’s features and benefits. These tools offer a variety of interactive features so you don’t lose the personal touch of the live demo.

• Next is product tour software, which gives potential buyers a hands-on feel for your product by providing click-through simulations from real screens — complete with guided tooltips or branching steps. They’re easy to deploy and user-friendly on the prospect side of things. They work nicely to offer self-serve walkthroughs for both early and mid-funnel buyers.

• Lastly, there is sandbox or proof-of-concept software — for prospects who want a more in-depth "test drive" of your product. Sandbox tools offer fully functional, temporary environments where users can test features, input real data, or run integrations. These are best for qualified leads later in the sales process, as they help validate technical fit and ROI before the final sale.

Our guide covers all three types of demo automation software, reviewing top-rated names in each category, so you can find the solutions that suit your products and audiences.

Skip to the section and product you’re most interested in:

• Automated Webinar Software
  • eWebinar
  • EasyWebinar
  • EverWebinar
• Product Tour Software
  • Storylane
  • Navattic
  • Nogal
• Sandbox / Proof-of-Concept Software
  • TestBox
  • Demostack
  • Reprise

Join a demo to learn more about eWebinar after reading!

Automated Webinar Software

eWebinar

eWebinar is one of the top-rated automated webinar platforms (with a 4.9-star rating on sites like G2 and Capterra) because it:

• Is super intuitive and easy to use — anybody can join the platform and design professional webinars without any formal training. Our webinar builder walks you through the process so there’s zero guesswork.

• Provides the largest collection of interactions and a convenient asynchronous chat to spur engagement from webinar participants and keep conversations flowing naturally even after webinars end. Our users see 2X engagement rates compared to running live webinars.

• Offers flexible scheduling options, allowing you to make your webinars readily available 24/7 with on-demand or just-in-time viewing on a recurring schedule. You can even use time zone adjustments so webinars are available at convenient local times for all viewers, no matter where your potential customers are located.

We work with businesses big and small across a variety of industries, with customization options that let you run webinars how you see fit. Our team is also available to assist you if you have any questions or need support.

Let’s give you a sneak peek at how our product works. You can also join our demo for the complete walkthrough.

Design engaging webinars from pre-recorded content

Creating a webinar is as easy as:

• Uploading video content (from your device, Zoom, Vimeo, or Descript’s editing tool)

• Giving your webinar a catchy name

• Choosing the goal of your webinar — if you want users to book a follow-up call, start a free trial, purchase your product, or more

(P.S. We also have templates to get you started.)

You may already have videos from previous product demos that you can upload, or you can record and upload something new. This is your chance to create the best version of your product demo so you can offer a polished, professional experience for all future customers.

Our advice: A demo that's all features and no story won't resonate with prospects. You can’t just record yourself showing each feature and hope it’ll hook customers. Check out this excellent free workshop from our CEO on how to script an effective on-demand demo.

By creating a long-form webinar, you have the opportunity to weave together several key elements. You can talk through the benefits of each feature, how features work, why they matter to viewers and their pain points, and how they’re unique in comparison to competitors’ products.

You can get as creative as you like to really connect with customers and show your product’s potential. The key is to combine a compelling narrative with concrete product examples that bring your solution to life.

Then, our system provides a variety of interactions to give your webinars that human touch and live feel. You can insert tips, polls, quizzes, special offers, testimonials, questions, links, agenda items, feedback requests, and more. You can also provide personalized welcome messages for all attendees when they join.

And adding interactions is super simple with our video timeline editor — you simply select the interaction you want to place and the exact time you want it to appear. You can preview as you go to see how interactions will look for participants.

Schedule webinars to happen on a recurring basis with on-demand viewing & playbacks

When designing your webinar, you’ll specify the type of event and set the schedule — for product demos, you’ll want to choose a recurring event and provide on-demand and just-in-time viewing (as mentioned above).

Then the scheduler walks you through:

• Specifying webinar start and end dates
• Choosing available days and times
• Choosing a fixed time or making webinars available in attendees’ local time zones
• Adding viewing options — on-demand, just-in-time, and replay (necessary for product demos!)
• Blacking out holidays

Take a look below:

Read more: What Are the Best Days & Times to Schedule Webinars (Across Time Zones)?

Provide a fully branded experience

eWebinar also lets you provide a fully branded experience. You can upload your brand elements like logos and colors, so those will appear:

• When users register for your webinar
• In reminder emails
• In webinar rooms
• Throughout the webinar experience

You only have to upload logos and colors once, and they will be available by default when designing new webinars.

Moderate webinars flexibly, in real-time or after demos wrap

Now here is where we really differentiate from other automated webinar tools — and why our system is ideal for small businesses that don’t have unlimited resources to host product demos around the clock. Our system lets you manage webinars in real-time OR after they wrap.

If your teams are available to respond to chats as webinars run, they can instantly reply to attendees as they would any live webinar event.

However, if potential customers tune in during non-working hours or when your teams are busy, moderators can view interactions and chats after webinars end and respond when they’re available.

Our system sends alerts by email (or Slack, if the integration is enabled) and within the desktop browser, so you receive notifications as new chats come in. But our asynchronous chat eliminates the need to respond immediately. Responses after webinars end are automatically routed to participants' emails so the conversation can continue, and you don’t lose the lead.

Gather insights to improve demos & convert more prospects

We provide detailed analytics for all webinars. You can measure:

• Registration and attendance rates (also comparing how many register vs. actually attend)

• How users tune in: If they watch on demand, register for a later session, or view a replay

• Completion rates

• Conversion rates

• Engagement rates: How many participants engaged, how many chats you received, how many interactions sparked engagement

We even provide heatmaps so you can see exactly what sections of your demo encouraged users to like content, chat in, or take other actions. This heat map also shows when attendees drop off, so you can determine if you’re losing potential customers and where, and identify areas for improvement.

Our system also provides a handy tool to show you how much time you’ve saved by automating webinars. We like to think of this as “time gained” as you can run sales demos at all hours of the day, at times you’re not typically available, and provide on-demand viewing (which isn’t possible with live webinars). For example, our eWebinar product demo has saved us 1,102 hours and 46 minutes just this year!

These analytics are absolutely critical for sales teams who need to understand how webinars resonate with audiences and if they’re truly impactful. They let you visualize what works and what doesn’t; you know exactly where you need to improve and what type of content packs the most punch with audiences. You can lean into what works for you and increase conversion numbers — and ultimately sales — from your webinar.

Getting started with eWebinar

Our packages are based on the number of webinars you run and the number of attendees:

• Level 1 ($99/month) supports one active webinar and 3k registrants per month
• Level 2 ($199/month) supports five active webinars and 6k registrants per month
• Level 3 ($299/month) supports 15 active webinars and 12k registrants per month

You can also expand your package to support more participants as you scale. Our system lets you add more in increments of 1,000 for $49 per month.

Curious to learn more? Watch our quick two-minute explainer below:

You can also register for our full 20-minute demo here.

EasyWebinar

EasyWebinar is another automated webinar software that supports product demos with a combination of:

• User-friendly webinar tools: Users say the platform is easy to learn, and EasyWebinar’s team is available if you need help.

• Flexible scheduling options: You can schedule webinars on a recurring basis and provide on-demand and just-in-time viewing.

• Personalized engagement features: Run polls, offer discounts to potential customers, and gather feedback.

• Valuable insights and analytics: Allows you to learn more about the effectiveness of your product demos and identify areas of improvement.

EasyWebinar receives a 4.4-star rating from customers; users appreciate the ease of use, consistent scheduling options, and useful insights. However, users warn of high pricing and limitations on how you can customize the software for your needs.

Another downside worth noting (that applies to EasyWebinar and EverWebinar below) is that EasyWebinar does not have an asynchronous chat option that allows you to continue conversations or close deals after webinars end.

So you can schedule webinars to run around the clock, but hosts must be available to respond to chats to engage in conversations with customers. Otherwise, chats go unanswered and you leave potential customers hanging — which isn’t the best look when you’re trying to secure their business.

You can read more EasyWebinar reviews here.

Características

• Live, automated, and on-demand webinar hosting
• EasyCast streaming (to broadcast your webinar simultaneously on platforms like YouTube Live and Facebook Live)
• Automatic replays and session recordings
• Branding customization options
• Engagement tools — public and private chat, emoji reactions, Q&A, polls, special offers, clickable links, CTAs, monetization tools like "Buy Now" buttons, and attendee participation with mic and camera controls
• Breakout rooms for smaller group discussions within webinars
• Contact box for automated webinars, allowing attendees to leave messages
• Scheduling tools, including one-time, recurring, just-in-time, or on-demand webinars, plus automatic time zone adjustment
• Marketing automation features like scheduled email reminders and customizable follow-up sequences
• Comprehensive analytics dashboards
• Integrations with CRM, marketing software, LMS, and more
• Mobile-friendly attendee experience

Precios

EasyWebinar offers three plans that support automated webinars:

• The standard Automated Webinars plan supports 200 to 10k attendees and costs between $59 and $399 per month.

• The Automated + Live plan supports between 50 and 2k live webinars and 200 to 10k automated webinars. It starts at $79 per month.

• The Enterprise plan supports up to 500k attendees and includes advanced security features, full white labeling, and support for large-scale global events. EasyWebinar provides custom quotes for enterprises.

Read more: Best EasyWebinar Alternatives & EasyWebinar vs Demio vs eWebinar: Detailed Comparison Guide

EverWebinar

EverWebinar (the sister product to WebinarJam) is another name you’re bound to run into when comparing automated webinar software. EverWebinar is an automated webinar software, while WebinarJam supports live events.

EverWebinar enables you to create pre-recorded webinars (from previous product demos or new recordings) that are meant to feel like a live event. The platform includes expected features such as chat, flexible scheduling, and analytics. It’s recommended for teams hosting product demos because it allows you to display active offers during webinars, provide discounts, and give customers links to purchase and check out instantly.

However, this “live-like” experience is a little disingenuous, and it can be hit or miss with customers. The point of EverWebinar is to provide a simulated live experience so customers don’t know they’re watching a pre-recorded event. You can even go as far as preloading fake chats and replies to interactions so customers think others are engaging with the event.

While this approach might work for certain folks, we hesitate to recommend this for sales teams. Tricking potential customers into thinking they’re attending a live event isn’t a great way to get off on the right foot, as you want to build trust with customers (especially during first interactions). You want them to see your brand as reliable so they’ll choose to do business with you.

User reviews also echo our sentiments, stating that while automation features and the illusion of a live event may seem powerful, it’s better to be transparent about the automated format.

EverWebinar only receives a 3.9-star rating from customers — you can find more reviews here.

Características

• Automated webinar scheduling with recurring, specific date, or just-in-time options
• Time zone adjustments for global audiences
• Replica Replay feature to convert WebinarJam live events into automated webinars
• Engagement tools, including real-time chat, polls, surveys, Q&A sessions, special offers, handouts, and clickable CTAs
• Countdown timers for offers
• Pre-scheduled chat messages and simulated attendee interaction
• Customizable, branded registration and thank you pages
• Email and SMS reminder notifications
• Integration with major email marketing platforms and CRMs via Zapier
• Analytics and reporting dashboards
• Payment integration with PayPal and Stripe for paid webinars
• Mobile-friendly experience

Precios

EverWebinar offers three plans — all plans include the complete feature set but differ by billing cycle:

• $99/month on the monthly plan

• $499/year on the annual plan

• $874 every two years on the biennial plan

Product Tour Software

Storylane

Storylane is a no-code product demo platform that helps B2B marketing and sales teams create interactive product tours and demos. Storylane scores highly on sites like G2, with a 4.8-star rating, and users appreciate the platform's ease of use and speedy demo creation capabilities. Teams can get started quickly — many users report being able to create their first demo within 15 minutes.

The platform offers multiple demo types, including HTML capture (for interactive experiences), screenshot-based tours, and video recordings, so prospects can explore your product at their own pace. However, some users note limitations with visual customization and branding options compared to competitors.

One downside worth noting is Storylane's pricing structure: the recommended Growth plan costs $500/month and only supports five seats (each additional user costs $100/month).

Read more Storylane reviews here.

Características

• HTML, screenshot, and video-based demo creation
• Chrome extension for easy product capture
• AI-powered guided tours and voiceovers
• Demo Hub for organizing multiple demos in galleries or playlists
• Sandbox environments for interactive product exploration
• Dynamic tokenization for personalized demos
• Integration with HubSpot, Salesforce, Marketo, and other CRM platforms
• Analytics and engagement tracking
• Embeddable demos for websites and landing pages
• Lead capture forms within demos
• Multi-language support and localization

Precios

Storylane offers a free plan to create one demo. Paid plans include:

• Starter plan at $40/month: Supporting one user seat, with video and screenshot demos

• Growth plan at $500/month: Supporting five user seats with video, screenshot, and HTML demos

• Premium plan at $1,200/month: Includes everything in Growth, custom seats, and offline demos

Navattic

Navattic is an interactive demo platform that helps sales teams create self-guided product demos using HTML capture technology. The platform allows users to duplicate their actual product experience into interactive demonstrations — keeping the exact look and functionality — while adding guided steps, tooltips, and modals. Users note the platform is generally user-friendly, with reviewers saying you can build your first demo in under 30 minutes.

Navattic gets a 4.8-star rating on G2 and works well for mid-size and growing companies that want to use interactive demos across their entire go-to-market strategy. Most teams use Navattic to embed demos on their websites and make them available for potential customers 24/7.

Users appreciate the ease of use and say customer support is responsive. However, some users mention that the platform's terminology can be tricky to remember if you're not using it regularly, and the tools to track user behavior could be better.

Find more Navattic reviews here.

Características

• HTML capture technology with Chrome extension
• Drag-and-drop demo editor with customization options
• Website embedding with multiple display options (inline, full page, pop-up)
• Dynamic variables for demo personalization
• Real-time alerts and engagement notifications
• Password protection for demos
• A/B testing capabilities
• CRM integration and analytics tracking
• Custom domains and SSO for enterprise plans
• Multi-language demo translation
• In-app collaboration tools
• Account engagement scoring

Precios

Navattic offers a basic free plan to create one interactive demo. Afterward, you can choose from three paid plans:

• Base plan at $600/month: Includes five builder licenses, unlimited HTML demos, integrations, and analytics with a dedicated CSM

• Growth plan at $1,200/month: Includes 10 builder licenses, everything in Base plus account engagement, A/B testing, and custom domains

• Enterprise plan (custom pricing): Includes offline demos, audit logs, and priority support

Nogal

Walnut is an interactive demo platform built for sales and marketing teams that want to create personalized product demonstrations. The platform captures your product's front-end through screen capture and lets you customize content, edit images, and tailor demos for different prospects. Sales reps can create demos without needing engineers, developers, or designers to hold their hands through the process.

Walnut gets a 4.5-star rating on G2 and is popular with larger B2B SaaS companies for outbound prospecting and sales follow-ups. Users appreciate the ease of use and say customer support is solid. However, some users mention there's a learning curve when getting started, and the platform can have occasional glitches and capture issues.

The main drawback for small businesses is Walnut's pricing structure, which starts at $750/month and requires an annual contract, with no free trial option. This makes it challenging for smaller teams to justify the cost or test the platform before making a significant commitment.

Read more Walnut reviews here.

Características

• HTML capture technology for interactive demos
• StoryCapture AI for voice-powered demo creation
• No-code editor for customizing content and images
• Personalization with prospect names, logos, and content
• Video messaging integration within demos
• Deal rooms for managing buyer experiences
• Advanced analytics and engagement tracking
• CRM integration with Salesforce and HubSpot
• Multi-language demo translation
• Lead capture forms within demos
• Account engagement scoring and identification
• SSO and enterprise-grade security

Precios

Walnut offers three plans and bills annually:

• The Ignite plan is $750/month: Supports three editor seats, basic personalization, unlimited demos, and integrations

• The Accelerate plan is $1,500/month: Includes five editors and five presenter seats, a dedicated customer success manager, and advanced Salesforce integration

• The Enterprise plan (custom pricing): White-label options, offline demos, and priority support

Sandbox/Proof of Concept Software

TestBox

TestBox is a demo automation platform that creates fully functional sandbox environments where prospects can interact with live versions of your product.

Unlike screenshot-based demos, TestBox uses AI to generate realistic but fake data and injects it directly into your actual product, so prospects experience your software as it would work in their own environment. The platform is designed for sales teams that wish to provide hands-on product trials.

TestBox gets positive reviews (with a 4.8-star rating) and users appreciate that it shows the real product rather than fake screenshots or overlays. Users like that it automatically stays up-to-date with product changes and can demonstrate complex integrations without manual setup. However, some users note that not all features and functionality are available within TestBox environments.

The major downside for small businesses is TestBox's expensive pricing, which starts at $44,750 annually. This makes it one of the most costly demo automation tools and puts it out of reach for many smaller teams.

Find more TestBox reviews here.

Características

• Live product sandboxes with AI-generated data
• Automatic integration with CRM and other connected tools
• Real-time analytics on prospect interactions and feature usage
• Personalized demo environments by industry or use case
• Self-service POC creation for account executives
• Unlimited live demos and sandbox environments
• Custom data setups that reflect real customer scenarios
• Product environment that auto-updates with the latest features
• Multi-stakeholder tracking and engagement insights
• Enterprise-grade security and compliance

Precios

TestBox offers three plans:

• Startup plan at $44,750/year: Supports 15 users, unlimited live demos, and basic sandbox functionality

• Growth plan at $59,500/year: Supports 15 users, advanced integrations, larger data sets, and complex workflow support

• Enterprise plan (custom pricing): Additional customization and enterprise features

You can add users to any plan for $1,200/user/year.

Demostack

Demostack is a demo automation platform that creates cloned environments of your actual product using HTML capture technology. It captures all your product's features and functionality to create a virtual representation that looks and acts like the real thing. The platform is designed for sales and presales teams who need highly customized, realistic demo environments for more complex B2B products.

Demostack receives a 4.7-star rating, with positive reviewers mentioning the platform's cloning process and ability to create personalized demos quickly. Users like that the demo environments are almost indistinguishable from their actual products and that they can customize content for different prospects. However, some users mention occasional bugs and say the editing experience isn't always consistent.

Like TestBox above, the most significant barrier for small businesses is Demostack's enterprise pricing — the platform starts at around $55k annually.

Find Demostack reviews here.

Características

• HTML cloning technology that captures full product functionality
• No-code demo builder for customization and personalization
• Data overlay injection for realistic demo scenarios
• Shareable product sandboxes with real-time engagement alerts
• Demo tour functionality for prospects to explore independently
• CRM integration for tracking demo performance and ROI
• Analytics and engagement metrics to optimize demos
• White-label options with custom URLs
• Mobile app demo capabilities from desktop
• Multi-version demo environment management
• Enterprise-grade security and compliance (SOC 2 Type II)

Precios

Demostack offers a few packages:

• The Standard plan starts at 55k and includes 10 users
• The Plus plan starts at 75k and includes 25 users and one shared sandbox
• The Pro plan starts at 100k and includes 50 users and one shared sandbox
• The Platinum plan starts at 150k and includes 100 users and two shared sandboxes

Reprise

Reprise is a demo platform that offers three different technologies for creating interactive product demonstrations: Replay (captures your product's interface), Replicate (clones application functionality), and Reveal (adds data overlays to live environments). The platform allows teams to create highly customized demos with advanced editing capabilities, including direct HTML, CSS, and JavaScript editing.

Reprise gets good reviews from users who appreciate the platform's flexibility and customization options. The platform offers features like AI-powered data generation, offline demo capabilities, and robust security (with SOC 2 Type II compliance). However, the platform requires technical know-how and is really only suited for teams with engineers or developers who have a solid understanding of web development.

Not to sound like a broken record here, but the biggest drawback for small businesses is Reprise's pricing. They don’t publish pricing on their site — you have to request a custom quote. Reviews suggest it’s rather expensive, ranging between $10k and $60k, depending on your needs and the size of your organization.

Read Reprise reviews here.

Características

• Three platform options: Replay, Replicate, and Reveal
• HTML, CSS, and JavaScript editing capabilities
• AI-powered data generation and injection
• Offline demo capabilities for tradeshows and remote locations
• Advanced security with SOC 2 Type II compliance
• Role-based access control for team governance
• Integration with HubSpot, Salesforce, Marketo, and other tools
• Comprehensive analytics and API for real-time data
• Custom dataset creation for different verticals and personas
• Centralized demo hub for asset management
• Plugin library for custom features

Precios

You must request a quote with Reprise to learn more about pricing.

Which Demo Automation Software Should You Choose?

Demo automation is particularly valuable for small businesses looking to scale their sales efforts without burning out their teams. While there are plenty of options out there, most either lack the features you need (like asynchronous chat) or come with enterprise price tags that put them out of reach for smaller teams.

eWebinar hits the sweet spot — offering all the interactive features you need to create engaging demos, the flexibility to respond to leads on your schedule, and pricing that actually makes sense for small businesses.

Ready to see it in action? Register for our demo below — and see our product demo exactly how your prospects will experience yours.

 

Descripción general y demostración del eWebinar 🔥

Organizado por Melissa Kwan, Todd Parmley

¿Cansado de hacer el mismo webinar una y otra vez? En esta descripción general y demostración de 25 minutos, aprenderá cómo eWebinar le permite automatizar sus demostraciones de ventas, incorporación y seminarios web de formación en cuestión de minutos.

Desarrollado por

Vea nuestra demostración Desarrollado por