S2E26 9 Most Important PLG Lessons Learned
Resources mentioned:
Sobre este episodio
When Melissa cofounded eWebinar, she had no idea it was going to be “product-led”. Before becoming an entrepreneur, she had always been in B2B sales and biz dev roles. She was always a sales-led founder as both her previous startups were enterprise SaaS. The word “product-led growth” didn’t even exist in her vocabulary!
When she ran out of leads to sell to in her network 9 months after launching eWebinar, she asked other founders for help. You can imagine her surprise when she learned that low cost, self-serve SaaS products were sold in a completely different way. Turns out, people don’t pick up the phone for $99/month products; they prefer to do their own research and sign up at their own pace.
On this episode, Melissa and Todd dive into the 9 most important PLG (product-led growth) lessons learned as they powered through and figured things out by trying everything under the sun from playbooks, experts, and friends.
Takeaways:
• Marketing strategies that worked, and ones that didn’t
• Why you should invest in high quality, engaging content
• Why customers aren’t always your greatest source of info
• Hardships and beauty of making a self-serve SaaS startup work
Conectar con Melissa
- Sigue a Melissa Kwan en LinkedIn, donde comparte semanalmente historias y lecciones de su viaje como fundadora.
- Encuéntrala en @themelissakwan en Instagram, TikTok, Twitter y YouTube, donde comparte vídeos cortos de consejos de negocios y otras bombas de verdad.
Acerca de ProfitLed
En la segunda temporada de ProfitLed, Melissa (CEO y cofundadora de eWebinar) y Todd (COO) profundizan en un tema por episodio sobre su "Viaje a los 1M$" en eWebinar.
Comparten historias de guerra, errores y lecciones aprendidas mientras hacían crecer la empresa hasta alcanzar un millón de ARR en 36 meses. Su objetivo es desmitificar el bootstrapping compartiendo su experiencia, y contarte cómo es realmente descubrir las cosas sobre la marcha.
ProfitLed es un podcast por y para fundadores lo suficientemente valientes (y locos) como para hacer crecer sus startups hasta la rentabilidad sin capital riesgo.
Obtenga más información sobre el podcast ProfitLed y tuitéenos en @profitledfm.
Más información sobre eWebinar.
