S2E13 Owning SEO When Marketing Agencies Suck
Sobre este episodio
In the last 13 years, Melissa has worked with over 10 marketing agencies/contractors to execute a content strategy. Most couldn't deliver on their promise. It was incredibly frustrating. You may have experienced something similar.
The vicious cycle went something like this:
→ Hire company experienced in digital marketing for min 3-6 months
→ Get proposal of new content strategy because old one was bad
→ Technical and content audit, keyword research
→ Receive mediocre pieces of content
→ Realize company is not a good fit
→ Start over after spending $10k+
Most writers wrote for the sake of generating more clicks without a deep understanding of our business and customers. As a result, their content was basic and boring. Most pieces were not written for the advanced business users they wanted to attract.
Melissa and Todd finally decided to take back control and learn SEO and content writing from the ground up.
Takeaways:
• Why marketing agencies suck
• The importance of owning your SEO when it's a primary revenue source
• Benefits of knowing how SEO and content works
• How to own your SEO, and skills required
• Companies that can help you on this journey
Conectar con Melissa
- Sigue a Melissa Kwan en LinkedIn, donde comparte semanalmente historias y lecciones de su viaje como fundadora.
- Encuéntrala en @themelissakwan en Instagram, TikTok, Twitter y YouTube, donde comparte vídeos cortos de consejos de negocios y otras bombas de verdad.
Acerca de ProfitLed
En la segunda temporada de ProfitLed, Melissa (CEO y cofundadora de eWebinar) y Todd (COO) profundizan en un tema por episodio sobre su "Viaje a los 1M$" en eWebinar.
Comparten historias de guerra, errores y lecciones aprendidas mientras hacían crecer la empresa hasta alcanzar un millón de ARR en 36 meses. Su objetivo es desmitificar el bootstrapping compartiendo su experiencia, y contarte cómo es realmente descubrir las cosas sobre la marcha.
ProfitLed es un podcast por y para fundadores lo suficientemente valientes (y locos) como para hacer crecer sus startups hasta la rentabilidad sin capital riesgo.
Obtenga más información sobre el podcast ProfitLed y tuitéenos en @profitledfm.
Más información sobre eWebinar.
