Resources mentioned:
Sobre este episodio
Should you “do right by your customers” at the expense of the company, your team, and your own wellbeing?
Your answer might be “yes”, until you realize a small change that customers would barely feel could mean instant profitability for your bootstrapped startup.
Having said that, hindsight is always 20/20. There are some mistakes that you just have to make yourself, no matter how many warnings you get.
On this episode, Melissa and Todd share the five pricing mistakes they made, why they were so costly (including one that would’ve given them $30k/month overnight), and what they could have done differently.
Takeaways:
• The pros and cons of not offering annual plans
• Why you need to put usage limits on your trial period
• Why “being fair” has little to no impact for your customers
• Why you shouldn’t grandfather and increase pricing across the board
• The importance of understanding every cost that drives your platform
En la segunda temporada de ProfitLed, Melissa (CEO y cofundadora de eWebinar) y Todd (COO) profundizan en un tema por episodio sobre su "Viaje a los 1M$" en eWebinar.
Comparten historias de guerra, errores y lecciones aprendidas mientras hacían crecer la empresa hasta alcanzar un millón de ARR en 36 meses. Su objetivo es desmitificar el bootstrapping compartiendo su experiencia, y contarte cómo es realmente descubrir las cosas sobre la marcha.
ProfitLed es un podcast por y para fundadores lo suficientemente valientes (y locos) como para hacer crecer sus startups hasta la rentabilidad sin capital riesgo.
Obtenga más información sobre el podcast ProfitLed y tuitéenos en @profitledfm.
Más información sobre eWebinar.