Sobre este episodio
Most companies think the answer to more revenue is to sell enterprise, but they aren't aware of the massive hassle and costs that come with going upmarket.
There's no such thing as free money. The bigger the deal, the more attention you need to give your customer. The more customizations you offer, the more versions of your product you have to maintain.
Many founders think the air is better up there because they think it'll solve their money problems. Spoiler alert: It won’t.
On this episode, Melissa and Todd discuss all things enterprise sales and why they stayed away from it, and why they think you should too if you have a good thing going with self-serve SaaS.
Takeaways:
• What we learned from spending a decade selling to big companies
• The not-so-hidden costs of enterprise: sales, operations, product
• Why going upmarket is not always a path to more revenue
• Things you should consider before going upmarket
En la segunda temporada de ProfitLed, Melissa (CEO y cofundadora de eWebinar) y Todd (COO) profundizan en un tema por episodio sobre su "Viaje a los 1M$" en eWebinar.
Comparten historias de guerra, errores y lecciones aprendidas mientras hacían crecer la empresa hasta alcanzar un millón de ARR en 36 meses. Su objetivo es desmitificar el bootstrapping compartiendo su experiencia, y contarte cómo es realmente descubrir las cosas sobre la marcha.
ProfitLed es un podcast por y para fundadores lo suficientemente valientes (y locos) como para hacer crecer sus startups hasta la rentabilidad sin capital riesgo.
Obtenga más información sobre el podcast ProfitLed y tuitéenos en @profitledfm.
Más información sobre eWebinar.