Resources mentioned
• The greatest hustle story of my career: When I invited Zillow CEO to dinner
• How I wrote 6 viral posts over 6 weeks with 3m impressions
• The 11 super easy LinkedIn hacks that got me 3.7M impressions + 20k followers in 3 months
Sobre este episodio
If you’ve been following Melissa on LinkedIn, you’ll know that she’s a frequent contributor on the platform, sharing lessons and stories from her journey bootstrapping three startups.
What you might not know is the backstory of WHY she turned to social selling after running out of leads to sell to.
On this episode, Melissa shares her “hacks” of building a content machine starting with taking Justin Welsh’s “LinkedIn OS” course, how she experimented with different content styles, and eventually found her own.
Wondering if all this effort was worth her time?
Hear Melissa dive into the benefits and ROI of spending time writing content, which goes far beyond building an audience who she hopes to one day sign up for eWebinar.
Takeaways:
• Why I turned to LinkedIn when we ran out of leads
• Why your personal brand matters now more than ever
• How I went viral on LinkedIn 8 weeks in a row (the good old days!)
• 11 “hacks” to build your own content machine and get engagement
• The benefits of writing content, social selling, and personal branding
En la segunda temporada de ProfitLed, Melissa (CEO y cofundadora de eWebinar) y Todd (COO) profundizan en un tema por episodio sobre su "Viaje a los 1M$" en eWebinar.
Comparten historias de guerra, errores y lecciones aprendidas mientras hacían crecer la empresa hasta alcanzar un millón de ARR en 36 meses. Su objetivo es desmitificar el bootstrapping compartiendo su experiencia, y contarte cómo es realmente descubrir las cosas sobre la marcha.
ProfitLed es un podcast por y para fundadores lo suficientemente valientes (y locos) como para hacer crecer sus startups hasta la rentabilidad sin capital riesgo.
Obtenga más información sobre el podcast ProfitLed y tuitéenos en @profitledfm.
Más información sobre eWebinar.